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?Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

?A Top Notch Cover Letter Can Get your Foot in the Door If you have ever looked for a job, then you know that it is tough out there. Competition is always fierce, especially for those “dream job” type of positions – great company, great benefits, and great pay. If you want your resume to rise to the top of the pile in the Human Resources department and you want to get that call for an interview, then you need something to make your resume stand out from the rest. The best way to draw attention to everything you have to offer is to have a cover letter that jumps right off the page and grabs the attention of the reader. The cover letter is your first chance to make an impression, so make sure your cover letter makes you the one potential hire that is definitely going to be getting a call. Before you can get into the content of your cover letter, you have to cover your basics. You should never, ever have a “form” cover letter that you use with every resume you send. Tailor your cover letter specifically to each individual employer, mentioning their company and the position for which you want to be considered. Address the letter to the correct person – if you’re not sure who will be doing the hiring, call the company and ask. Don’t assume you can address your letter to the HR department and have that be close enough. Taking the time to write a personal cover letter to each company lets your potential employer know you pay attention to detail right off the bat. Of course, you should also make sure that your cover letter is grammatically correct and free of typos. A sloppy cover letter is a one way ticket to the trash can for your resume. Once you have your basics in order, you can turn your attention to what you are actually going to write in the cover letter. Your cover letter is your sales pitch to the company; you need to let them know why they should bet on your when they hire for the position. One great way to sell yourself is to show off how much you already know about the company. Let them know why you want to work there by specifically mentioning projects the company has been involved in that you admire or talking about the position of the company within the field. As you show off how much you know about the company, draw attention to the ways you can actively help the company grow and succeed by drawing parallels between your experience and their work. After you have shown that you have done your homework and know about the company, go into some detail about the unique aspects of your work history. Draw attention to any special achievements or awards and any educational background you have that makes you a good candidate for the job. Remember, your resume will be attached to the cover letter, so you don’t have to go into great detail. Just pick out the highlights that will make the reader want to turn the page and delve into your resume. How you close your cover letter makes as much difference has how you open it. State again exactly what job you want to be considered for, and suggest that you come in for an interview. You can also suggest a few dates and time for an interview to show that you are eager to move on to the next step. You should also give a time and date that you will call to follow up on your resume. A pleasant closing and your signature seal the deal on your winning cover letter.

?Five Biggest Job Hunting Mistakes and How to Avoid Them Looking for a job can be a challenging experience. Between the resume writing and the interviews you can find yourself exhausted and ready to throw in the towel prematurely. Stay the course until you find the job you want. While you are on your job-hunting journey, here are five big mistakes to avoid when job hunting. Steering clear of these mistakes could make finding a job much easier. One of the biggest mistakes that people make when they are job hunting is not looking in enough places for jobs. There is a certain level of diligence you need to maintain when you are searching for a job. Look in newspapers, online and ask around. Of course, there are boundaries you should follow when looking for a job. First of all only apply and interview for jobs that you think you would take if you were offered the position. Do not apply for jobs that you are not qualified at all for or jobs that you do not have a clear understanding of. When applying for jobs, it is important to have a resume that is update and professional looking. If you are not a good resume writer, look at examples online or find a professional to do your resume for you. Employers will take one look at a messy or unprofessional resume and rule you out without ever meeting you. It is also important to be sure that you resume can be found online. There are plenty of job sites that allow users to post resumes. Some sites even allow multiple resumes to be posted. This is a great place for employers to locate your resume and contact you without you actually applying for the job. Lying on your resume can eliminate you from being a job candidate immediately. If you stretch the truth about your experience or the type of jobs you have had in the past, employers will think that you are a liar. If employers think you are a lair they will not feel confident about hiring you because you have already compromised your integrity. Tell the truth about your work and educational history. No matter what people may tell you, an honest inexperienced candidate is better than a lying experienced candidate. Have faith that you will be able to prove your worthiness for the position you are applying for without making up half-truths. Be sure that your contact information is correct and that you respond when you are contacted. No matter how busy you are, you need to check your e-mail and phone messages on a regular basis. If you do not respond to a call about a job this is a sign that you do not need employment that badly. Employers will move on to the next candidate if you are slow getting back to them. Candidates that are not prepared for their interviews are typically eliminated from the search before the interview is over. If you are late for an interview you have a big huge mark against you as soon as you walk in the door. Not being dressed in professional attire also will leave the interview with a very bad impression of you before you even speak. If you show up without a pen or copies of your resume you look like you are unfamiliar with the interview process. This, in turn, makes it quite possible that you are unfamiliar with other work place procedures. A good job hunt can land you the job of your dreams. When you are settled into your new job you will be thankful that you took the time to search for a job the right way.